Thursday, December 26, 2019

Actions and Their Labels of Either Right or Wrong Essay

Actions and Their Labels of Either Right or Wrong In this academic essay there will be an in depth look at the words of Mill, in terms of actions and their labels of either right and wrong, and those connotations to happiness and, so to speak the reverse of happiness. There will be an attempt through various different channels, to illustrate the absurdity of utilitarianism, in the sense of its mere provisional assessment of promoting happiness. Furthermore this essay will also emphasize the fact that happiness is subjective and the ripple effects this would have on the utilitarian theory. Lastly this essay will deal with the complications utilitarianism might have on an individual’s fundamental†¦show more content†¦And it is thus that our own decisions and interests can only be considered in contrast and similar weight to that of other people. In grasping this crude and make shift overview, I would like you to consider the following example which is at first believed to embrace and support utilitarianism, but ultimately shakes its foundations: â€Å"Imagine you are the doctor in charge of two seriously ill patients. One has terminal cancer, and will die shortly. The other has a heart condition that soon will become fatal if a replacement heart is not found quickly. You discover that the heart of the cancer patient would actually make a perfect donor heart for the heart patient. So you can save one of these two lives by killing one patient and giving his heart to the other. Or you can do nothing, with the result that both lives will soon come to an end. What shall you do?† (The Philosophy Gym, Stephen Law, p184) The answer to the utilitarian is very simple. He/she believes that you should kill the already dying cancer patient, as his life is already sealed, in order to save the other patient’s life, and in doing so you will not only save one person from dying, which they argue was inevitable, but you will also maximise happiness, in a poor situation asShow MoreRelatedThe Sex Of Sex : A Hot Topic Of Debate Since The Beginning Of Time967 Words   |  4 PagesSex has been a hot topic of debate since the beginning of time. Many believe it is a wrong and in most religions they believe it is sinful to have premarital sex. Many times people use other people as means for pleasure. Kant says that this is wrong to do. I believe that you can use people for sexual pleasure and not be required to love or care for them. Kant consists that it is immoral to love someone if it is only sexual love. Kant says that you cannot simply view a person as an sexual objectRead MoreMedication Errors1615 Words   |  7 Pagesadministration, the topic discussed is the causes of medication errors. The article first defines a medication error and then discusses problems with establishing an accurate count of medication errors â€Å"the issue of under reporting ... is due to either a lack of appreciation that an error has occurred; the error is not considered serious enough to report; or ... there is a reluctance to report† (Armitage, G., Knapman, H. 2003). Many of the situations environments, and conditions that facilitateRead MoreWoman at Point Zero1097 Words   |  5 Pagesthat her status in society should never surpass or equal a man, and that she was there to help the man live more effectively. The way in which she lost the ability to take pleasure from sexual activity shows her intended purpose. It would have been wrong for her to feel the pleasure she was giving a man. 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Growing up we all have the possibilities of making mistakes that can either teach us a lesson or cost you your life. In the legal criminal system, we are often faced with minors that are under the age of 18 and have committed or taken certain illegal actions. However, acts committed by minors are called â€Å"delinquent acts† rather than crimes. When a minor commits a crime they can either be charged as an adult or as a juvenile. Some acts committed by the offenders are believedRead MoreThe Moral Judgment On Human Behavior998 Words   |  4 Pagesengaged in the decision-making process, we often rely on our morals. One’s moral judgment on something is a reflection of what they believe is right versus wrong, good versus bad, and just versus unjust in regards to human behavior. Their morals are essentially shaped by their upbringing and their personal experiences. For example, social norms that society labels as acceptable, cultural practices that one is engaged in, along with religious beliefs are all things that can shape ones morals and help createRead MoreDeviance And Its Effects On Society And Influences Behaviors1612 Words   |  7 Pagessuch as a time out when your child misbehaves, a speeding ticket or being sent prison. There are many different types of deviance and in society, deviance, is looked at as simply good or bad. The way it influences the behaviors of people can have either a good or bad effect. Your culture, where you live, and your age will determine how deviance will affect you as an individual or as a group of people. Behaviors such as stealing, drinking and driving and murder are considered to be a bad behaviorRead MoreBusiness Ethics and Corporate Social Responsibility Essay722 Words   |  3 Pagesof right conduct that shape the decisions people or organizations make. In a market economy, a business put all possible effort in its own best interest in order to make the best profit. In other hand, businesses are involved each other in that process. It’s ethical in business to do the best possible for your own business without harm the interests or profits to other businesses involved. Ethical behavior is what all carrier people should have in all businesses. Differentiates between right and

Wednesday, December 18, 2019

The Self-destructive Relationship in Wuthering Heights Essay

On the face of it, it would seem that the relationship between Catherine and Heathcliff is self-destructive to an extreme. Due to the lovers’ precarious circumstances, passionate personalities and class divisions, it seems that fate transpires to keep them apart and therefore the hopelessness of their situation drives them to self destruction. However, although the relationship is undeniably self-destructive, there are elements within it that suggest the pain Heathcliff and Catherine put each other through is atoned for to an extent when they share their brief moments of harmony. Catherine is trapped between her love of Heathcliff and her love for Edgar, setting the two men down a path of destruction, a whirlwind of anger and resentment†¦show more content†¦The metaphor of â€Å"eternal rocks† is used to describe Heathcliff, never changing and powerful, whereas her loved for Edgar is â€Å"like the foliage in the wood.† This metaphor suggests that the fo liage could change, like her feelings, but the tree’s soar high, like his social class- he is after all, â€Å"handsome† and â€Å"rich.† Competing for Catherine’s love brings the two men into conflict, making Catherine feel desperately guilty and torn between the two. She tries to reconcile the two men, but when this is clearly impossible, she vows to â€Å"break their hearts by breaking her own.† Her vow is carried out, and as the â€Å"violent, unequal throbbing of her heart† stops she has truly completed the most horrific of self-destructions. Because Heathcliff and Cathy cannot be together, yet desire it so strongly, it seems inevitable they will blame the other, and push away from each other, while simultaneously being drawn together, wrenching their hearts impossibly painfully. Heathcliff says to Catherine â€Å"You loved me--then what right had you to leave me? What right--answer me--for the poor fancy you felt for Linton? Because misery, and degradation and death, and nothing that God or Satan could inflict would have parted us, you, of your own will, did it.† The power of the betrayal Heathcliff feels is represented in this quote, portraying his pain very successfully. Moreover, Cathy feels like she has been betrayed by Heathcliff too-Show MoreRelatedWilliam Shakespeare s Macbeth And Wuthering Heights 1199 Words   |  5 PagesEnglish 4 May 29, 2017 Destructive Love In Macbeth and Wuthering Heights The theme of destructive love within relationships in Shakespeare’s Macbeth and Bronte’s Wuthering Heights are presented through sexism, jealousy, and betrayal. How do women gain control in a relationship? Can men regain control in a relationship? What makes a good relationship? What makes a bad relationship? Can people be over ambitious? These questions are vital to understanding the complex relationships in these stories. WomenRead MoreEmily Brontes Wuthering Heights783 Words   |  4 Pagesborn in 1818 and published Wuthering Heights in 1847. Wuthering Heights, reflects her experience with both the Romantic Era, which existed from 1785 to 1830, and the Victorian Era, which took place from 1830 to 1848. 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They are both driven byRead MoreWuthering Heights By Emily Bronte1198 Words   |  5 PagesIntroduction Brontà «Ã¢â‚¬â„¢s novel depicts the addictive yet destructive relationship between orphaned Heathcliff and Catherine. Wuthering Heights repeats cycles of relationships from the 1st generation of the Linton’s, Earnshaw’s, and Heathcliff’s transferred on to their children, the 2nd generation- Linton, Hareton, and the 2nd Catherine. Amongst this cycle, amorous and vengeful relationships are amid the family. However, the 2nd generation is able to accomplish the goal set by Heathcliff and the firstRead MoreComparison Of Vladimir Nabokov s Lolita And Emily Bronte s Wuthering Heights808 Words   |  4 PagesVladimir Nabokov’s Lolita and Emily Bronte’s Wuthering Heights both share the powerful theme of intense and obsessive love. Heathcliff, the disturbed main character in Wuthering Heights is so immensely in love with Catherine that it turns him into a monster. The main character in Lolita is inappropriately in love with a young girl that causes him to c ommit destructive actions. In both of these novels the authors demonstrate how something as joyful as love, can morph into an obsession, lead to insanityRead MoreThe Novel Wuthering Heights 1229 Words   |  5 PagesWuthering Heights is considered a classic piece of literature which means that it has withstood the test of time, proving its importance and relevance with readers throughout the years. The novel takes place in late seventeen hundred –   mid eighteen hundred and is written in two parts: the first part is written about one generation, and the second part is written about the second generation. Throughout the novel there are three prominent concepts; love, betrayal, and revenge. The concept of loveRead MoreAnalyse Bronte’s Presentation of Love in the Novel â€Å"Wuthering Heights† Focusing Specifically on Chapters One to Sixteen1605 Words   |  7 PagesAnalyse Bronte’s Presentation of Love in the Novel â€Å"Wuthering Heightsâ⠂¬  Focusing Specifically on Chapters One to Sixteen The gothic novel â€Å"Wuthering Heights† narrates the story of love and passion between Heathcliff and Catherine Earnshaw. Love is one of the main themes that the novel basis’s around, and how this opposed passion between the two main characters ultimately demolishes themselves and all that are around them. Here we are shown the extremities of theRead MorePassionate Destruction: a Comparison of Wuthering Heights and Twilight1575 Words   |  7 PagesWhat makes a person choose a one-sided relationship? Obsession? Love? Why would anyone want to torture themselves knowing that their partner can never truly love them? What is insanity and why is it so popular among the gothic community? 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Wuthering Heights was first ill received being too much removed from the ordinary reality in the mid-nineteenth-century;Read MoreThe Relationship Between Catherine And Heathcliff799 Words   |  4 Pagesromantic novel Wuthering Heights by Emily Bronte, the characters end up destroying themselves because of the feeling of revenge and affection towards one another. The relationship between Catherine and Heathcliff is self-destructive to a certain extreme. Due to their insecure and risky circumstances, passionate personalities and differences in class, their fate leads them to keeping them apart. That hopelessness of the love they couldn’t physically have, eventually leads them to self destruction. Although

Monday, December 9, 2019

China and UK Recruitment and Selection Procedure

Question: Explain cultural differences between China and UK and how it has impacted the recruitment and selection procedure of management? Answer: The influences of cultural differences on HRM practices in China are explored. The author has included cultural differences between China and UK and how it has impacted the recruitment and selection procedure of management. How the national differences affect the HRM policies in Chinese subsidiaries. As per Hofstedes model Chinese culture is categorized high on power distance, low in individualism, moderate in uncertainty avoidance and masculinity and high on long-term orientation. Some leaders have focused few attributes of Chinese management in respect of hierarchy, orientation towards groups, an importance of decision making process which highlights reduction of conflicts and delegation of authority. The Chinese work value includes the management decisions are accepted as the final decisions; it has given emphasize on equality and conflicts avoidance. Recently China has changed its strategy from collectivism and high power distance to a mix of collectivism and lower power distance . Individual-led management culture marks the Chinese control and it, gives the employee more authority and responsibility (Heimburger et al.2014). In contrast to Chinese culture and management practices, the UK focuses on individualism, comparatively little on avoiding uncertainty and power gap and high on masculinity and femininity. Further, it is characterized by individual performance, change, and less influence is minimized, it is focusing more on individualism, reduced power distance that is very high on UK. The respect to supervisors, harmonious industrial relations are encouraged. 'egalitarian' values explain Chinese strategy on pay and reward system. The study revealed how the cultural differences have affected the Chinese subsidiaries in UK and the adoption of local practices(Waheed et al.2015). As far as the recruitment is concerned before 1978, the recruitment and selection had little significance and most of the organizations were state owned and are provided welfare coverage that is job security, wage, and importance to seniority. Therefore, business organizations are governed by the socialist state. In the process of transition, the market-oriented model has come in the scenario which has included termination and retrenchment policy as per operational needs to achieve business objectives (Bryson 2013). The change is due to the foreign investment in China that has changed the HRM practices and has given rise to competition among professionals and increased the salary of local recruits. A recent analysis has revealed that that understanding the cultural background is critical before hiring the candidates. There are two approaches to recruitment and selection one is psychometric and exchange methods. The first one describes few attributes that are intelligence, abilities b ased on that the candidates will be hired. So this approach provides the proper model of recruitment and selection by matching the person with the job profile to get the right candidate for the job. Exchange approach critically analyses psychometric perspective whether all the attributes are correctly applied or not (Waheed et al.2015). As far the selection is, concerned employers spend less time to determine which selection process is appropriate rather they depends on the probation period to judge the employee performance and cost- benefit analysis of the period. Moreover, as per Chinese law, they do not pay in probation period and the duration of probation period is three months. In UK recruitment and selection are organized to fulfill the organization demand and labor market conditions. There are critical procedures involved in energy management to comply with Government legislation related to the matters of recruitment, the labor relations, and remuneration. Recently UK has dev eloped many performances related pay schemes while the company has formulated retention policy for tenured employees (Calvo et al. 2013). The Chinese organization is characterized by group work and flexibility whereas hierarchical decisions, and judgments are given importance in contrary with views of subordinates in China. The UK has given emphasis on performance and meeting target whereas Chinese organizations give a broader perspective. The performance appraisal in Chinese state-owned organization determined the bonuses and wage policy and applied for better communication and development in future. However, much Chinese society has replaced the concept of egalitarianism and iron rice bowl and increasingly used organization work reform to implement appraisal, incentives system in the body. In contrast with that UK has structured work organization and has formal bureaucracy. By formulating more precise control and supervisory structure, it has designed a smooth career progressions plan and given career aspirations. The management style and approach aim to follow a standard set by the company. The relationship between the superior and subordinate is more unbiased. Performance judges an individual employeeof performance. Recently the UK organization has undergone few changes and focused on building the more intensive strategy to influence the workforce, line managers and group works, assessment based on performance, flexibility in working arrangements, and it establishes a relationship of transparency and trust between employers and employee (Aspridis et al.2013). In past, there are more organized, and traditional practice and an adversarial role of labor were there in UK but recently the role of the trade union is reduced, but collective bargaining is still existing in some industries whereas trade union still plays a significant role in management in China. With the changing social, economic and political system China is adopting a more market-led system. Thus, the Chinese MNCs requires more internationalization process, which requires more change in management (Thoo and Kaliannan 2013). The basic principles aim to reduce discrimination at a workplace in respect of gender or race, an abolition of child labor and workers are given the power to organize. The law also refers to duty hours and working conditions, minimum wages, holidays. The Chinese labor law defines working time that is fixed for 8 hours per day, and it constitutes 44 hours a week. The law confirms one day off per week, but as per Regulations on Employees Work Time 2 days per week (Louw 2013). As per the laws, overtime work is permitted after the discussion with trade union only in the emergency situation such as natural disaster or in other emergency situation. The duration of overtime work is 36 hours per month. Overtime worked on weekends will be paid at double rates and extra work performed on holidays will be paid three times more than the standard wages. In UK, only 26% members are union members whereas the private sectors presence of trade unions in the public sector is more compared to private s ector. One third of all the employees in UK are covered by collective bargaining (Kelly 2012). The union will appoint the safety representatives to ensure health and security but for nonunion workplaces the employer will decide whether they will elect the safety representatives or the employees should be consulted directly. Non-union safety officials have less power compared to trade unions, as they cannot do the direct inspection (Wei and Zhizhang 2013). With the significant social and economic changes, and the information gathered from focus group and from MNEs in China given a framework that analyzes work life balancing issues in China. China has the market driven economy, which focuses on private ownership and foreign investment. China has strong labor laws based on equality, negotiations which are impacted by the political system. Moreover, it covers working hours, leaves management, and compensation and workers migration to another company and which has affected their families. China has one-child policy that has reduced the child- dependency proportion is comparatively small(Afroze 2016). In China they have given importance to gender equality and more women are participating in the labor force. In China, there is highly motivated workforce recruited by MNEs and given equal opportunity to both male and female. Family values exert special influence on lifestyle and decisions. They have adopted diversity in work culture created a workplace that facilitates development and learning opportunities for all the people. The Chinese companies have included health and well-being initiatives and employee assistance programs and developed stress reduction programs. It has focused on talent management perspective by developing and by training the employees and by retaining the best talent. Work-life initiatives also identify that workplace and workforce are rapidly changing, and organization needs to create a work culture to adopt the changes. Government policies and regulations have a significant impact on work-life regarding the working hours, overtime, and compensation (Kopteva 2013). UK organizations are more aware of balancing work life and implemented policies to reduce work pressure. Working hours for employees is 48 hours per week. Therefore, it focuses on long hours and hard work; all these are directed to create a balance in work-life. People are paid to work on bank holidays and paid incentives for the work. They have developed a policy EU directive that resisted the employee to work beyond 48 hours in a week. Technological changes and advancement have given an opportunity to work at different hours to reduce the geographical boundaries between the countries. Such organization facilitates a shift system to segregate three changes to distribute the employees in it to keep a proper balancing approach towards the job (Rouyendegh and Erkan 2013). Reference List Afroze, R., 2016. Does Recruitment Develop a Corporate Image to Attract Talented Candidates for Hiring in Bangladesh?.Asian Business Review,6(1), pp.35-38. Aspridis, G., Kazantzi, V. and Kyriakou, D., 2013. Social Networking Websites and Their Effect in Contemporary Human Resource Management-A Research Approach.Mediterranean Journal of Social Sciences,4(1), pp.29-46. Bryson, A., Barth, E. and Dale-Olsen, H., 2013. The effects of organizational change on worker well-being and the moderating role of trade unions.Industrial Labor Relations Review,66(4), pp.989-1011. Calvo, N., Bastida, M. and Fes, J., 2013. A simulation tool for talent management in knowledge-intense firms. An opportunity for HR managers?.Global Business Perspectives,1(3), pp.261-273. Heimburger, D.C., Warner, T.L., Carothers, C.L., Blevins, M., Thomas, Y., Gardner, P., Primack, A. and Vermund, S.H., 2014. Recruiting post-doctoral fellows into global health research: selecting NIH Fogarty International Clinical Research Fellows.The American journal of tropical medicine and hygiene,91(2), pp.219-224. Kelly, J., 2012.Rethinking industrial relations: Mobilisation, collectivism and long waves. Routledge. Kopteva, E., 2013. The model of strategic measurement as a basis of information provision of an enterprises value-oriented financial policy.International Journal of Advanced Studies,2(1). Louw, G.J., 2013. Exploring recruitment and selection trends in the Eastern Cape.SA Journal of Human Resource Management,11(1), pp.10-pages. Rouyendegh, B.D. and Erkan, T.E., 2013. An application of the fuzzy electre method for academic staff selection.Human Factors and Ergonomics in Manufacturing Service Industries,23(2), pp.107-115. Thoo, L. and Kaliannan, M., 2013. International HR Assignment in Recruiting and Selecting: Challenges, Failures and Best Practices.International Journal of Human Resource Studies,3(4), p.143. Waheed, W., Hughes-Morley, A., Woodham, A., Allen, G. and Bower, P., 2015. Overcoming barriers to recruiting ethnic minorities to mental health research: a typology of recruitment strategies.BMC psychiatry,15(1), p.1. Wei, C. and Zhizhang, W.A.N.G., 2013. The Discussion of the HRM Practices and Procedures in Non-Profit Organization: A Case Study of Sunshine Consulting Call Center.Canadian Social Science,9(4), p.28.

Monday, December 2, 2019

Still Life while in Poem Essay Example

Still Life while in Poem Paper Daryush looks at the sweetness of life from a naà ¯ve and â€Å"young heiress† in Poem A, Still Life while in Poem B, Cunningham chooses to look at life from the perspective of an â€Å"aged lover.† In both poems, the poets reveal their differing attitudes towards life.  Both poets emphasise love as an aspect of the speakers’ lives through the similar form of a sonnet in their poems. The form of a sonnet expresses the poets’ focus on love in both poems, while the structured rhyme scheme in the poems convey the passion of love through the repetitive coupled rhyming of words at the end of the lines. However, Poem A ends with a rhyming couplet and thus deviates from the convention of a sonnet with two stanzas; this conveys the surprising revelations the young girl will encounter in her long future ahead. Conversely, Poem B’s expected adherence to the convention of two stanzas in a sonnet implies the speaker’s lack of surprises due to the various life experiences the â€Å"aged lover† has already gone through. Both sonnets thus have the same focus on love and yet, diverge in terms of the speakers’ perceptions towards it. We will write a custom essay sample on Still Life while in Poem specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Still Life while in Poem specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Still Life while in Poem specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Aside from the speakers’ perceptions, the descriptions of their actions in the poems serve to futher define their character. Daryush utilize unhurried movements such as the girl â€Å"[coming] over the lawn† and having taken an â€Å"early walk in her garden-wood† to show the vast amount of time the young heiress has ahead of her due to her youth. The vague action of â€Å"come† and languid characteristic of a â€Å"walk† characterize the young girl’s current lack of urgency and purpose in her life. In Poem B, Cunningham utilizes the metaphoric expression of â€Å"gears in motion† to describe the way in which the speaker connects with others. The resolute and continuous movement of the â€Å"gears† seems to metaphorically imply his sense of purpose in initiating any form of a relationship. Thus, the speaker in Poem B is perhaps a mature person who knows what he wants out of his life, unlike the youthful girl in Poem A who lack p urpose in her leisurely actions. The images in both poems serve to additionally characterize the speakers who are in differing stages of life. In Poem A, the imagery of ripe fruits such as â€Å"peaches† and â€Å"figs† are metaphoric representations of the rich passion of young people. The fruits are the most succulent at this point of time, akin to the rich passion in the girl’s life during her youthful prime. However, the speaker in Poem B debunks this ostentatious passion as it is â€Å"not for [him], not at [his] age†. This is done by presenting a crude and awkward image of himself as someone â€Å"with bony shoulders and fat face†, as opposed to the elegance of a dancer or even the â€Å"young heiress† in Poem A. Hence, the images in the poems differently serve to portray the speaker in Poem A as an elegant young girl who is enjoying the richness of youth while the speaker in B is implicitly characterized as a â€Å"clumsy† and â€Å"aged† person who does not engage in the passionate notions of young people. Finally, the enjambment and diction used in the last two lines of both poems hint at the possibility of complications in the speakers’ lives. In Poem A, the enjambment in line 13 emphasise the double denotations of the word â€Å"lies†. The pun causes the word to have a sinister subtextual meaning to it, perhaps implying the unpleasant realities of the future the naà ¯ve young heiress is venturing into. Similarly in line 13 of Poem B, the enjambment converges attention on the word â€Å"conspires†, which has an equally ominous connotation as â€Å"lies†. In the context of Poem B, the speaker may be criticizing the greed of people who wish to be â€Å"at once together and alone† and the paradoxical meaning leaves an ominous open-ended conclusion for the reader to speculate about the speaker’s accumulated life experiences with self-centered lovers. Hence, the disturbing connotations of the diction used results in ambiguity and speculation about the potential life experiences of the speakers in both poems. The speakers in both poems undoubtedly differ in terms of personality or even physical attributes, but both poets utilize similar devices to characterise the speakers. Through the characterization of the innately dissimilar speakers, the poets reveal different perceptions on life. Both poets utilize ambiguity and perhaps end off with a slight sense of foreboding, inviting speculation from the reader about the possibilities of betrayal or obstacles in the course of one’s life.

Wednesday, November 27, 2019

The circumstances of globalization Essays

The circumstances of globalization Essays The circumstances of globalization Essay The circumstances of globalization Essay Introduction Under the fortunes of globalisation, the demand for high-quality and high- velocity interlingual renditions has been increasing worldwide. Satisfying these demands may ensue of the increasing of clip and cost for transcribers and interlingual rendition companies. Thus how heighten the quality and productiveness with low cost is one of the jobs. In order to accomplish the clip and cost economy, the computing machine assisted interlingual rendition ( CAT ) tools is playing an of import function in interlingual rendition industry. The CAT tools enabling to cover the whole interlingual rendition procedure at a clip has been created and commercialized by the linguistic communication industry in recent decennaries ( Austermuhl, 2001 ) . Amongst interlingual rendition tools, interlingual rendition memory ( TM ) systems are considered as the effectual tools due to increasing interlingual rendition productiveness by offering old interlingual rendition automatically ( Austermuhl, 2001 ) . Howe ver, there are assorted TM systems worldwide and which is the most effectual may change depends on single demands such as linguistic communication system or text types. This essay will try to measure two TM systems, SDL Trados Studio and Wordfast authoritative, by comparing each characteristic of operational maps. To compare and measure two TM systems, the construct of TM systems, characteristics of several TM systems foremost will be explained as background cognition of the treatment in this essay. The lineation of TM systems Translation memory is a database of multilingual texts which allow to storage both the beginning and mark text sections in analogue and retrieved conformity with the set standards ( Austermuhl 2001 cites Expert Advisory Group on Language Engineering Standards, EAGLES ) . Namely, the mark text is foremost divided into section units and stored in TM through interlingual rendition procedure. These stored sections are available to be reused for the new interlingual rendition undertaking. If the sections stored in TM are absolutely matched or similar to the new beginning text, TM offers the old interlingual renditions automatically to a transcriber. The transcriber can make up ones mind whether these offered interlingual renditions should be accepted or non. Besides it is possible to revise the old interlingual renditions in TM through and after interlingual rendition. Esselink ( 2000 ) points out some disadvantage of TM as follows: The Final layout of translated text is non displayed until completing the interlingual rendition. In this instance, proofreading after the interlingual rendition is required. Some jobs may happen in TM direction, particularly in the instance of multilingual undertaking. Revising TM after re-converted into the original manner is non available, viz. , in order to update TM, the translated file is required to be converted into TM s acceptable format once more. Time devouring due to the demand of change overing the beginning text into the appropriate format for interlingual rendition. TM filter is non updated when the beginning text is a new file format. As a consequence, some agreement is required in order to be accepted. Changing the construction of the text is non available within paragraph. It is necessary to make the file filter depend on the file format if it is different from the default. Sing above references, he ( 2000 ) suggests that the stuff text should be examined before interlingual rendition, and transcribers should make up ones mind whether to utilize TM, because in some instances, interpreting without TM is more effectual than utilizing TM system. Meanwhile, TM has recognized as effectual and time-saving engineering for monolithic interlingual renditions, particularly proficient or manual text which include some insistent usage of proficient nomenclature ( Mitkov 2007 ) . This is largely due to the effectivity against cut downing duplicative work and to heighten the uniformity of footings. For illustration, in the instance of the uninterrupted interlingual rendition undertaking of the specific field, the TM is offered to the transcriber and the proficient footings will be transferred from TM exactly to the new beginning text. By this agencies, TM allows transcribers to portion the alone nomenclature used in the specific field and contributes to keep the interlingual rendition quality. The specific characteristics of Wordfast Classic TM operational maps Wordfast Classic is defined as a CAT tool designed as a Microsoft Wordâ„ ¢ add-on. Its lightweight, flexible construction makes it easy to put in and utilize ( Wordfast 2010 ) . This CAT tool comprises some utile operational maps, such as nomenclature direction, importing exporting glossary and TM, papers transition, analysis and alliance ( Wordfast 2010 ) . Amongst the operational maps, some good characteristics of Wordfast Classic will be explained here. ITI Bulletin ( 2006 ) points out that Wordfast Classic is simple to utilize, which can non merely use to Word but besides to Power Point, Access and Excel files by linking straight with Word application interface. It is besides compatible with other machine interlingual rendition plans such as PowerTranslatorâ„ ¢ and other CAT tools such as Trados, by change overing TM into another format which is appropriate for several plan and exporting it ( ITI Bulletin 2006 ) . Importing other TM to Wordfast is besides available ( ITI Bulletin 2006 ) . In add-on, alignment map allows redacting the interlingual rendition stored in TM after interlingual rendition. Since this CAT tool is available of free download to have computing machine with some restrictions, those who are sing to utilize this tool can seek and analyze how utile or non for them before paid enrollment ( ITI Bulletin 2006 ) . If download PlusToolsâ„ ¢ and circuit board to the beginning papers, Wordfast Classic is available for a assortment of file format from HTML/ XLM to other labeled files ( Miller 2002 ) . However, there are some of import reminders for utilizing Wordfast Classic. One of them is that it is necessary to make clean-up TM after interlingual rendition for updating the TM database ( Miller 2002 ) . Since database is stored as txt. format, revising the translated text is possible without Wordfast ( Miller 2002 ) . Thus transcribers tend to bury to update TM and glossary. As a consequence, the truth of TM will be lost and TM can non use to other new interlingual rendition undertaking. The specific characteristics of Trados TM operational maps Trados TM which consisting the beginning and mark sections, is created in the Translation Memories position ( Trados 2010 ) . Respective section brace of the beginning and mark is called a interlingual rendition unit and it is possible to add some information for each interlingual rendition unit such as when it was created and updated, and who created it ( Trados 2010 ) . Thus it might be utile to pull off the interlingual rendition history. The interlingual rendition unit is displayed in analogue, which is contributing to comparing of the beginning and mark section when redaction. There are three types of fiting map: fuzzy, context and 100 % lucifer ( Trados 2010 ) . Although the default of Fuzzy fiting rate is set at 70 % or over, this rate is able to be changed ( Trados 2010 ) . Context lucifer is applied when the beginning text and TM section lucifer absolutely and have the same context ( Trados 2010 ) . 100 % lucifer means the beginning text section lucifer precisely with the TM section ( Trados 2010 ) . In footings of the cleavage, Trados can custom-make the cleavage regulations depend on several linguistic communications ; Chinese, French, English, German, Spanish and Japanese, which are supported by Trados ( Trados 2010 ) . Therefore, there is non required to set the cleavage each clip. As mentioned above, fuzzed lucifer is applied when the matching rate is 70 % or over ( Trados 2010 ) . This indicates that if the fiting rate between the beginning and the TM section is less than 70 % , TM will non return any interlingual rendition ( Trados 2010 ) . Therefore, if preferring more or less than 70 % duplicate customise of the fuzzed matching rate should be required. Comparison of characteristic between Wordfast and Trados TM With the avobe description as background, the characteristic of Wordfast and Trados TM will be compared and assessed. First of all, in footings of utilizing TM in othe tranlation tools, both Wordfast and Trados can import/ export TM database by change overing the file type into the acceptable format for several TM. For illustration, Wordfast TM is stored in txt. format, while Trados TM is stored in sdltm. format. If change overing Trados TM to Wardfast, it is necessary to export to a tmx.file. Then open it with MS Word and unfastened Wordfast, so choose it as TM. Likewise, Wordfast besides can export its TM by change overing TM into tmx.format, unfastened Trados, making new empty TM and import the txt.file. Second, although making or opening Wordfast TM is about every bit simple as that of Trados, Trados TM is enriched with assorted optional maps, such as Enable character-based harmony hunt and fuzzed lucifer threshold, compared with Wordfast. However, when compareing the beginning section with mark section for translaiton, Wordfast seems to be more utile than Trados. In wordfast, the section is highlighted with grey colour and it is non allowed to leap sentences till snap the icon which represent to confirmation each clip. By contrast, Trados does non hold any specific maps which privent from traveling to the following section. As a consequence, jumping section sometimes occur in Trados. Since by and large interlingual rendition undertaking have a inclination to demand for high-velocity and quality, transcribers are frequently forced to work long hours a twenty-four hours. This will ensue in a higher rate of interlingual rendition escape. Finally, while Wordfast can non let a user to corroborate the translated text layout during interlingual rendition, Trados can expose the finished interlingual rendition within the edditing window. Therefore, the TM user can available to corroborate the translated text layout even during interlingual rendition. This show map of Trados might be effectual to clip economy, because the mistranslations or text layout and presentation can be recognized easy and interpreting and modifying can be available at the same time in the redaction window. Decision Although Wordfast and Trados portion certain simiralities in those operational maps such as the handiness of importing/ exporting TM, some virtue and demerit of several TM were besides recognized. It is hard to urge which is more first-class CAT tool, bacause the detarmination of virtue and demerit is affected by the state of affairs. In the instance of the monolithic interlingual rendition squad undertaking, Trados may be more effectual than Wordfast due to a assortment of optional map. On the contrary, if interpreting comparatively simple and short text, Wordfast may be convenience due to its simpleness of plan constellation procedure. Therfore, it might be important to analyze which CAT tool is suited for the interlingual rendition text or undertaking.

Saturday, November 23, 2019

Nutrients as Major Water Pollutants

Nutrients as Major Water Pollutants According to the Environmental Protection Agency, over half of the nation’s streams and rivers are polluted, and of those, 19% are impaired by the presence of excess nutrients. What Is Nutrient Pollution? The term nutrient refers to sources of nourishment supporting organism growth. In the context of water pollution, nutrients generally consist of phosphorus and nitrogen which algae and aquatic plants use to grow and proliferate. Nitrogen is present in abundance in the atmosphere, but not in a form that is available to most living things. When nitrogen is in the form of ammonia, nitrite, or nitrate, however, it can be used by many bacteria, algae, and plants (heres a nitrogen cycle refresher). Generally, it is the overabundance of nitrates that causes environmental problems. What Causes Nutrient Pollution? Some common agricultural practices lead to excess nutrients in water bodies. Phosphorus and nitrates are important components of the fertilizers used in agricultural fields – they are present in both synthetic fertilizers and natural ones like manures. If the crops do not pick up all of the fertilizer applied, or if rain has a chance to wash it away before they are absorbed by plants, the excess fertilizer is flushed into streams. Another major source of nutrients also comes from the way agricultural fields are only used seasonally. Most crops are present in the fields over a relatively short growing season, and the rest of the year the soil is left exposed to the elements. Meanwhile soil bacteria is feasting on decaying roots and plant debris, releasing nitrates. Not only do bare fields cause sediment pollution, but this practice allows the massive release and washing away of nitrates.Sewage can carries nutrients to streams and water. Septic systems, especially if older or im properly maintained, can leak into streams or lakes. Households connected to municipal sewer systems also contribute to nutrient pollution. Wastewater treatment plants sometimes function improperly, and are periodically overwhelmed during heavy rain events and release sewage into rivers. Stormwater. Rain falling in urban or suburban areas picks up nutrients from lawn fertilizer, pet waste, and various detergents (for example, the soap used to wash one’s car in the driveway). The stormwater is then canalized into municipal drainage systems and released into streams and rivers, loaded with phosphorus and nitrogen.Burning fossil fuels release nitrogen oxides and ammonia into the air, and when those are deposited in water, they can contribute significantly to the excess nutrient problem. Most problematic are coal-fired power plants and gas- or diesel-powered vehicles. What Environmental Effects Do Excess Nutrients Have? Excess nitrates and phosphorus encourage the growth of aquatic plants and algae. Nutrient-boosted algae growth leads to massive algae blooms, visible as a bright green, foul smelling sheen on the water’s surface. Some of the algae making up the blooms produce toxins that are dangerous to fish, wildlife, and humans. The blooms eventually die off, and their decomposition consumes a lot of dissolved oxygen, leaving waters with low oxygen concentrations. Invertebrates and fish are killed when oxygen levels dip too low. Some areas, called dead zones, are so low in oxygen that they become empty of most life. A notorious dead zone forms in the Gulf of Mexico every year due to agricultural runoff in the Mississippi River watershed. Human health can be affected directly, as nitrates in drinking water are toxic, especially to infants. People and pets can also become quite ill from exposure to toxic algae. Water treatment does not necessarily solve the problem, and can in fact create dangerous conditions when chlorine interacts with the algae and produces carcinogenic compounds. Â   Some Helpful Practices Cover crops and no-till farming protect agricultural fields and mobilize nutrients. The cover plants die out in winter, and the following growing season they give back those nutrients to the new crop.Maintaining well vegetated buffers around farm fields and next to streams allows plants to filter out nutrients before they enter the water.Keep septic systems in good working order, and conduct regular inspections.Consider your nutrient inputs from soaps and detergents, and reduce their use whenever possible.In your yard, slow the water runoff and allow it to be filtered by plants and soil. To accomplish this, establish rain gardens, keep drainage ditches well vegetated, and use rain barrels to harvest roof runoff.Consider using pervious pavement in your driveway. These surfaces are designed to let water percolate into the soil below, preventing runoff. For More Information Environmental Protection Agency. Nutrient Pollution.

Thursday, November 21, 2019

Corporate Social Responsibility and the Corporate Ethics in relation Case Study

Corporate Social Responsibility and the Corporate Ethics in relation to an Australian manufacturing company - Case Study Example The corporate social responsibility (CSR) is the responsibility which involves an organization for continuous commitment of the ethical behavior to the society. It helps to improve the standard and the quality of life of the employees as well as the life of the society and the local communities (Zimmerli & et. al., 2007). The prime objective of this study is to highlight the various importances of corporate ethics and CSR and the usefulness of these two practices while deciding the global outsourcing of an Australian company with proposed recommendation and conclusion for the overall discussion. Critical Analysis of Ethics, and Corporate Social Responsibility Corporate Ethics Corporate ethics involves the ethical principles of the management as well as of the mangers to persuade them to be translucent in business transactions. Business ethics considers the customer’s feelings regarding planning out the goods and the services provided to the customers. Corporate ethics also con siders the stakeholder’s interests to the business. Corporate ethics is one of the most important activities in every organization, especially in relation with the customers and their idea about consumerism. Consumerism refers to the term which describes the rights of the consumers and the legal concerns. Corporate ethics is an evaluation and a study conducted by a business to make decisions in relation to the judgments and the moral concepts. Corporate ethics involves the organization’s responsibilities towards their customers, the commitment to be honest towards the customers. It also involves the responsibility of the company to conserve the nature and the environment. Corporate ethics also involves the protection of the rights... From the study the main idea has been developed regarding the corporate ethics and the responsibilities of a corporation towards the society. The key findings to be considered by the Australian company are type of the market while entering the global territory, the people of that region, and the environment of the particular country. The other findings to be considered by the company are the various laws and regulations of the other countries, the legal formalities, the consumerism factor and the quality product manufacturing. The Australian company can easily spread the business in global market by considering all these CSR issues and various corporate ethics. The prime objective of this study is to highlight the various importances of corporate ethics and CSR and the usefulness of these two practices while deciding the global outsourcing of an Australian company with proposed recommendation and conclusion for the overall discussion. In relation to the study, conclusively, it can be stated that the corporate ethics is the process of valuing the rights and the moral of the people related to the corporate. Corporate ethics is the responsibility of the corporations towards their employees, workers as well as towards their customers and stakeholders. The approach taken by companies under the purview of corporate ethics is known as corporate social responsibility. In CSR, the companies function to provide the society certain values and they show the concern towards the society and environment being responsible towards the nature.

Tuesday, November 19, 2019

Genetics of Type 1 Diabetes Research Proposal Example | Topics and Well Written Essays - 750 words

Genetics of Type 1 Diabetes - Research Proposal Example Although this is significantly reduced as compared to Europe, this still represents a statistic that is most certainly higher than should be represented (Klompas et al., 2013). A large portion of research with respect to type I diabetes has been concentric upon heredity and environment. Ultimately, the research that is been concentric upon environment necessarily weighs pollution, exposure to sunlight, diet, and other relevant factors (Hilmi et al., 2013). By contrast, the analysis that is been concentric upon heredity has focused mainly upon genetic indicators. As such, many of the genetic indicators that have been linked to potentially encouraging or otherwise exacerbating a risk rate for type I diabetes include haplotypes of the human leucocyte antigen; these include: HLA-A, HLA-B, HLADRB1 as well as HLA-DQB1 genes. Researchers have noted that the association to Type 1 diabetes that these genes portend is concentric upon auto-immune issues that an individual is exposed to if they have these specific genes. Beyond these, IDDM1 through IDDM18 have also been noted to have a clear and distinct linkage to the possibility of an individual developing Type 1 di abetes at some point in their lives. Further, beyond genes that deal with the regulation of proteins or amino acids, CTLA4 has been clearly linked to an increase in the potential of an individual to develop Type 1 diabetes as well. This is due to the fact that the CTLA4 gene plays a regulatory role in the body’s immune system; therefore the prevalence of this gene or absence thereof has a contributing effect with respect to Type 1 diabetes (Lundgren et al., 2013). As Type 1 diabetes is understood in terms of a disease that is exacerbated and/or evidenced by the prevalence of key genes, understanding a differential between these genes and how they relate to individuals of different racial backgrounds is key to better understanding Type 1

Sunday, November 17, 2019

Different Alcohols Essay Example for Free

Different Alcohols Essay The length of time the water is heated for is important as a short period of time will not heat the water sufficiently enough to take accurate results. However, heating the water for too long will boil the water to 100i C and therefore the results will not show any trend, as this is the maximum temperature for water. I chose to heat the water for 150 seconds (2. 5min) as this was a suitable time. METHOD * Set-up apparatus as shown in diagram. Fill calorimeter with 100cmi of distilled water and record temperature in i C with thermometer for 30 seconds to allow an accurate reading. Read thermometer at eye level in order to reduce parallax error due the reflection of light through the glass.   Select burner and check the height of the flame is 4cm using a ruler. Change length of wick using tweezers to change the height of the flame.   Weigh the burner filled with the desired alcohol with the lid on it using a top pan balance. Ensure the balance is on a flat stable surface and place burner on pan gently in order to keep reading accurate. I shall use the first four alcohols in the series: methanol, ethanol, propan-1-ol and butan-1-ol. Record mass in grams to the nearest hundredth.   Clamp the calorimeter 7cm above the top of the burner and place lid on calorimeter properly. Measure the height of calorimeter above burner using a ruler. Place burner on a heat-proof mat, under calorimeter; remove burner lid and light immediately with a match. Withdraw match immediately as the heat of the wood combusting could effect the temperature of the water in the calorimeter. Begin timer immediately when wick is lit. Do not remove lid before match is lit as some alcohol may evaporate and alter the burners weight before it is lit. Plunge stirrer up and down once every 5 seconds to ensure uniform heating. During heating keep lid on calorimeter to prevent the water evaporating and heat loss.   Record waters temperature every 30 seconds by using thermometer at eye-level. Do not remove thermometer from water to take reading, as this will change its temperature.   After 150 seconds of heating extinguish flame by replacing burners lid. Record the waters final temperature in i C.   Re-weigh burner and record mass in grams to the nearest hundredth.   Repeat 3 times and take an average of results. Repeat for all four alcohols. Calculate energy released by each alcohol per gram using the formula below: Energy Released per gram= C x Mw x /\T (J/g) Mf Where, C= specific heat capacity of water (4. 17 J/gi C) Mw=mass of water (g) /\T=change in temperature (i C) Mf=Mass of fuel used (g) Calculate energy released per mol using average J/g and the following formula: Energy released per mol= Mr x J/g (J/mol) Where, Mr=molecular mass J/g=Energy released per gram (average) Safety Precautions Because this investigation involves the use of open flamed burners, I will need to be very careful in the laboratory. I will remove all loose pieces of clothing that may fall into flame and set light. I will wear safety goggles to protect my eyes as I am heating a liquid, which could spit, into my eyes when hot.   I will use a heat-proof mat to protect the workbench from the heat of the burner.   I will abide by all standard laboratory rules such as: Do not run. Results PTO CONCLUSION The graph shows that as the length of the molecule chain in an alcohol increases so to does the amount of energy it gives of when completely combusted. The curved line of best fit shows that the relationship is not proportional. The energy released increases because as the length of molecule chain increases because the larger chains only need a small input of energy to break the original bonds yet gives out a larger amount of energy when the new bonds are formed. The energy of the products is lower compared to that of the reactants in longer chain molecules than smaller ones. The results support my prediction in the way that I predicted that as the length of the chain increased so to would the energy released. However, I also predicted that the graph would show directly proportional results, which it does not. My prediction also stated that the results would be lower than the theoretical values due to heat loss which proved to be correct. EVALUATION I believe the method I used was as accurate as possible with the equipment provided, although the results do not show this. The energy released per mol values are a lot lower than the theoretical values due to heat loss. Because of the large amount of heat loss the results are quite varied and unreliable. I only encountered one anomalous result, which is highlighted in red on the results table. I believe this is because of less heat being lost during this test than the was lost during the other tests for propan-1-ol. To overcome this problem barrier could be placed around the burner to shield it from drafts and guide the heat towards the calorimeter. I believe that the results show a curve because more heat was lost for the small-chained molecules due to the lower temperatures of flame being blown away more easily than those flames with higher temperatures.

Thursday, November 14, 2019

Broken Chain :: essays research papers

In the movie, "Broken Chain", we can easily define the two sides, which are opposing each other; one is the six nations and the second is the British Empire. But actually, there is the third perspective in the scene, which I will go over later. There are two main characters in the six nations, one is Joseph Brant and another is Mohahehu. Although Joseph and Mohahehu are best friends, they have different points of view towards the intents of the British Empire. Joseph, who is a double agent and put his own interest the first place in the beginning, tries to establish himself to be an Indian hero and become the chief and the first Indian commander in a western army in the history, but his ambition ultimately put him into the trap set up by the British. Mohahehu, who is succeeded to become the new chief of the six nations, feeling that something has been wrong from the beginning of helping the British to fight against Indians in Delaware. On the other side, there is Sir Willia m Johnson. He is a man that will do anything to satisfy his interest and at the same time accomplishes the British king’s plans. As we can see, he even married an Indian woman because of the convenience to form a tie with the six nations. As the movie goes along, there are intensions between the Indians and the British constantly. The British always demand the Indians to give help on their problems, but never keep on their promises, such as new settlers were looting Indians’ land throughout the time even when the "chain" was still existed. This fragment in the history, once again supported the basic of the human nature, "Men are born evil". At that time, the Europeans were the strongest people on the earth, in terms of firearms and navigation technologies. The Europeans’ intentions are obvious, that is to expand and take other people’s land and resources (example: slaves, land and ore mines).

Tuesday, November 12, 2019

Consumer Behavior Audit: Proactiv Solutions by Amanda Huigens Essay

A.External influences 1.Are there cultures or subcultures whose value system is particularly consistent (or inconsistent) with the consumption of our product? The overall value system for the western culture, which is the dominant culture in the Unites States, is consistent with the consumption of Proactiv Solutions. The consumption of personal care products and services across different subcultures, such as class, race, and occupation, varies from being fairly equivalent to showing significant discrepancies. However, consumption of these products and services is evident in all subcultures, confirming that they are consistent with each subcultures value systems. 2.Is the product appropriate for male and female consumption? Will ongoing gender-role changes, affect who consumes our product or how it is consumed? Proactiv Solutions is appropriate for both male and female consumption. The current ongoing gender-role is for females to be the main purchasers and consumers of personal care products. This gender-role is constantly changing so that males are now more included in these purchases and the consumption of them. Both males and females currently consume Proactiv Solutions products. 3.Do ethics, social, regional, or religious subcultures have different consumption patterns relevant to our product? Regional and social subcultures have fairly equivalent consumption patterns. Some social subcultures may use different forms of personal care products, such as all natural ingredients or home-made products. They may also use different personal care services, or professional treatment, such as microdermabrasion, acupuncture, or hot rocks therapy. These different products or services may be used simultaneously with Proactiv Solutions depending on consumer want and need preferences. 4.Do various demographic or social-strata groups (age, gender, urban/suburban/rural, occupational, income, education) differ in their consumption of this product? Consumption among regions and among racial groups does not vary significantly. The social-strata groups that do vary in consumption include age, occupation, income class, and education. According to the US Consumer Expenditure Survey, the consumption of personal care products and services peaks between the ages of 35-54. Any age groups above or below this range consume less, with consumers under 25 years spending less. The only observation that differs from this data is that most of Proactiv Solutions consumers are under 25 years of age, meaning that older consumers may take part in the purchase process. Education, occupation, and income class social-strata groups go hand-in-hand as far as consumption of personal care products and services go. Consumers that are college graduates (four years or more) spend and average of $805 per consumer unit. Consumers with less than a four year degree only spend and average of $439 per consumer unit. The professional occupation subculture averages $753 spent on personal care products and services per consumer unit. All other occupations spend under $562 per consumer unit. Finally, income classes earning above $100,000 spend on average $868 and above per consumer unit, while lower income classes spend $761 and less. 5.Is this product particularly appropriate for consumers with relatively high (or low) incomes compared to others in their occupational group (ROCI)? Although the consumption patterns may be different for these groups, Proactiv Solutions is appropriate for all income levels and all occupations. 6.Can this product be particularly appropriate for specific roles, such as students or professional women? Although professional men and women may be more likely to consume Proactiv Solutions, this product is appropriate for all roles. 7.Would it be useful to focus on specific adopter categories? By focusing on innovators and early adopters, Proactiv Solutions will be able to develop a client base. These adopter categories tend to influence the other adopter categories, so consumers in these other categories may eventually purchase Proactiv Solutions. 8.Do groups in different stages of the household life cycle have different consumption patterns for this product? Who in the household is involved in the purchase process? Because acne may affect consumers of any age, all consumers may use Proactive Solutions. Younger age groups, especially teens, are more prone to acne, so their consumption patterns are noticeably higher. The influencers, deciders, buyers, and users are typically involved in the purchase process. Sometimes a consumer may be all of these roles, in which case they have complete control in the purchase process. In other cases, such as an unemployed teenager needing to treat acne, the roles may be different. In this example, the teenager would be the influencer and user, while the parents would be the deciders and buyers. B.Internal influences 1.Can this product satisfy different needs or motives in different people? What needs are involved? What characterizes individuals with differing motives? Yes. Some consumers may use Proactiv Solutions to improve their image, while others are more concerned about the health of their skin. For example, consumers in professional occupations or consumers that are trying to impress a member of the opposite sex may be most concerned about their image. Consumers who want to maintain young and healthy skin would be most concerned about taking care of their skin. 2.Is this product uniquely suited for particular personality types? Self-concepts? Proactiv Solutions is suited for all personality types (using Myers-Briggs personality types and Kiersey Temperaments). However, some personalities, such as Artisians, may be more likely to pay attention to their skin care. Consumers who take interest in the health or look of their skin or who believe that maintaining healthy skin is vital to their self-concept may be more likely to consume this product. 3.What emotions, if any, are affected by the purchase and/or consumption of this product? Knowing that they are improving the look and feel of their skin by using Proactiv Solutions makes consumers happy. This may also boost their self-esteem and confidence. 4.Is this product uniquely suited for one or more distinct lifestyles? Proactiv is suited best for consumers that allow for the inclusion of a routine skin care regimen. In order for Proactiv to work effectively, consistent use of the product is vital. 5.Do different groups have different attitudes about an ideal version of our product? Yes. Some consumers would prefer to see Proactiv Solutions offered in stores so that they can physically see it and/or buy it without the hassle of ordering it and having strings attached. (When you order Proactiv Solutions, your order is automatically sent to you on a regular basis.) Other consumers may not trust the quality of Proactiv Solutions because it is marketed using infomercials. C.Situational influences 1.Can this product be appropriate for specific types of situations instead of (or in additional to) specific types of people? Yes. Consumers who have a doctor recommendation to seek treatment for their skin in order to improve its condition or relieve pain may have more reason to use Proactiv Solutions. D.Decision process influences 1.Do different individuals use different evaluative criteria in selecting the product? Yes. Consumers, such as unemployed teenagers, who do not have to pay for the product are going to be more concerned about the outcome, the brand image, and the affects of being associated with that product. Consumers who are a part of the purchase process, in particular the payment part, are going to be concerned mainly with the price, but also with the brand image and the outcome. 2.Do potential customers differ in their loyalty to existing products/brands? Some consumers are very loyal to the brands that they currently use. Others may be open to trying something new. Reasons for being loyal include satisfaction with price, quality, and results. Consumers who are willing to try new products may have been unhappy with previous products or else they just might like to use the newest innovations in personal care products.

Sunday, November 10, 2019

Discussion of Former Child Soldiers with Ptsd and the Available Treatments

In his magazine article describing the obscene violence that is currently going on in Uganda, Christopher Hitchenssits down with a boy named James at a rehab center. James was fortunate enough to escape being a slave to Kony, when he was marched all the way to Sudan, where an ambush ensued and James got away. Marching long distances was an initiation technique used by the Lord’s Resistance Army in order to herd out the weaker boys. If a boy was too tired to go on, the other slaves were forced to brutally beat him to death. Before the march, James was savagely flogged with a wire lash and spared from having to kill his own family which is a frequent method of registration practised by the Lord’sResistance Army. No doubt, these experiences would have a negative developmental affect on any child, perhaps developing PTSD. Hitchens writes that when he was speaking to James, the boy would sit perfectly still in his chair, stoic, but when it came time for James to share his story, he began twisting in his chair. Along with rubbing his eyes and making waving gestures with his arms, these restless and jumpy behaviours are common symptoms of PTSD. What is the impact on a child who was forced to kill someone? Are the outcomes of this experience just as severe as witnessing a murder or being raped? Future research must dissect these varying forms of war trauma and compare the severity of a specificexperience to the negative developmental outcomes. Though the analyses of the data collected from these smalls groups seems exhausting, it is vital in order to better understand the individual. Slowly but surely, the research gathered surrounding specific traumatic experiences, will uncover more sophisticated strategies in the rehabilitation of former child soldiers. Participants were taught to verbalize the traumatic Overwhelming Events and that these events and the accompanying emotions might no longer be processed on a conscious level and could produce psychological disequilibrium. They were then taught that these traumatic events and emotions are often encapsulated in their subconscious memory as a coping device and that encapsulating the events and emotions can cause physical symptoms – Somatisation. Participants learned to recognize the psychological and physical bondage of these traumatic events and to acknowledge that these were beyond their control. This was followed by selecting a Companion to Release the encapsulated events to and leads to greater freedom from the emotional bondage. Recognizing their own Resilience as based on their individual strengths leads to the emergence of a New-Self, which leads to Rebuilding their social structure. A final Commencement celebration serves to integrate the learning as well as to initiate a bridge between the former child soldiers and their community. The vulnerability of a child who has just witnessed the destruction of their village and possibly the murder of their family, allows warlords to brainwash them and force them to perform sinister acts of violence. While being enslaved, a child’s once innocent mind is often flooded with warped views by their captor, and turned into an irrational killing machine. The effects of this are devastating on several levels; psychological, emotional, social and physical. As the previously discussed studies prove, it is crucial for research to continue surrounding the mental health outcomes of child soldiers in any war torn country. References Bayer, C. P. , Klasen, F. , Adam, H. (2007). Association of Trauma and PTSD Symptoms WithOpenness to Reconciliation and Feelings of Revenge Among Former Ugandan and Congolese Child Soldiers. JAMA, 298(5), 555 – 559. Hitchens, C. (2006). Childhood’s End. Vanity Fair, Jan 2006, 58 – 64. Onyut, L. P. , Neuner, F. , Schauer, E. , Ertl, V, Odenwald, Shauer, M. , Elbert, T. (2005). Narrative Exposure Therapy as a treatment for child war survivors with posttraumatic stress disorder: Two case reports and a pilot study in an African refugee settlement. BMC Psychiatry, 5:7

Thursday, November 7, 2019

English Capitalization Rules and Example Sentences

English Capitalization Rules and Example Sentences This guide to capitalization rules is especially for ESL students. It contains clear explanations for each rule with simple examples of correct sentences. Once you understand these rules, try a capitalization rules quiz to test yourself. First Word in a Sentence Always capitalize the first word of a new sentence. There is something wrong with this cheese. However, Im hungry.Strange things have happened recently. I think the police should investigate. The Pronoun I Only the pronoun I is capitalized. All other pronouns (she, they, him, me, us, etc.) are NOT capitalized. He asked me where I had bought my jacket.If I see her, I will give her your message. Proper Nouns There are many special rules concerning proper nouns. Generally, Proper  nouns  can be understood as the names of specific people, places, things, pets, organizations, etc.  Here are some specific rules to follow: I visited California on my vacation.She gave Peter a present for his birthday. The Directions   Capitalize North, South, East, and West when contained in the name of a place (state, country, etc.) but not when used for giving directions. Correct My friend lives in South Carolina.We are planning a vacation in South Africa. Incorrect She lives in Southern Europe. SHOULD BE She lives in southern Europe.Im going to visit my friends in Eastern Oregon. SHOULD BE Im going to visit my friends in eastern Oregon. Members of an Organization The Neighborhood Players are presenting a musical next week.Some Washington Democrats would like to see the company up. Names of Companies The name of a company is similar to the name of a person and needs to be capitalized.   My niece loves Converse shoes.Do you prefer Siesta or Aloha products? Periods of History Capitalize periods of time in history that have specific names. The Dot Com Era lasted far shorter than many people expected. Events Names of specific events should be capitalized.   I went to the Tomato Growers Conference in Salinas last weekend.Have you ever attended the Technoland Convergence Festival? Acronyms Each letter of an acronym (a letter for the first letter of every word: CIA - Central Intelligence Agency) I prefer to watch PBS tv whenever possible.The ICAM commissioned a study on OBLOG. The Gods Names of gods are capitalized, including Allah, Vishnu, and God. The word god is generally not capitalized if it is used to refer to the generic idea of a deity, nor is it capitalized when it refers to multiple gods. Wotan is one of the gods in Wagners Ring Cycle.The pastor prayed that God should deliver us from our sins. Days, Months But Not Seasons Both days and months are capitalized but not NOT seasons.   Correct She flew to Dallas in September.Do you have any time on Monday? Incorrect I love skiing in Winter. SHOULD BE I love skiing in winter.They visited Bob last Summer. SHOULD BE They visited Bob last summer. Countries, Languages, and Nationality Adjectives All words the indicate a specific country should be capitalized including adjectives describing food, customs, etc.   I lived in Italy for over 10 years.Have you ever had any really expensive French wine?Do you speak Russian? Mom and Dad Capitalize family relationships when used in place of a name Have you given Mom her present yet?I think Dad needs some time off work. Titles Before Names Titles are capitalized only when they are part of the name.   Correct The soldier wrote to General Smith and asked for advice.Have you spoken to Vice Principal Smithers yet? Incorrect George Washington was the first President of the United States. SHOULD BE George Washington was the first president of the United States.Peter Smith was elected Mayor in 1995. SHOULD BE Peter Smith was elected mayor in 1995. Beginning and Ending of Letters Start and end your letters with capital letters.   Dear Mr. Smith,Best regards, First Word in a Quote This is true even if the quote occurs in the middle of a sentence. The last time I talked to Peter he said, Study hard and get to bed early!Thomas Patterman was a simple man who said, Give me life, liberty and a bottle of rum! Main or Content Words in Titles Remember that content words include nouns, pronouns, principal verbs, adjectives, and adverbs. Rainy Days and MondaysHow to Win Friends and Influence your Neighbors First Word in Each Line of Poetry Each first word in a poem should be written with capital letters.   Roses are redViolets are blueI think I said Hes in love with you!

Tuesday, November 5, 2019

4 Reasons You Should Take the SAT

4 Reasons You Should Take the SAT As graduation nears, tons of high school students are asking themselves this question: Why should I take the SAT? Many colleges and universities out there dont require the SAT, and theyd rather get into a university that doesnt force them to take even more standardized tests. Thats a great question, and there are some very good reasons for you to just take the SAT, even if you dont want to. Read below to see the benefits you can get from making the choice to sit for the exam. The Universally Accepted Test If youre going to college, you kind of have to take a college entrance exam like the SAT if youre attending a school that requires one (some do not). All major universities in the United States accept the SAT as a college entrance exam; most accept the ACT. Scholarships Scholarships, kids! Yes. Money often follows an impressive SAT score. Check into your college of choices SAT scholarship requirements. Many schools dole out huge bucks for great SAT scores. For instance, St. Louis university has awarded $15,000 merit scholarships for a 1210 on the combined Reading and Math scores. Villanova has given more than $10,000 for a 1310. Your school doesnt offer cash for your score? No worries.  Even if your college or university doesnt offer scholarships for your SAT score, many community organizations and foundations do. Trust me, youll appreciate not having to pay back school loans when youre all grown up if you can get much of your tuition covered with a test, so get out there and  practice for the SAT  until your fingers bleed. Balance a Low GPA So maybe you hated your World History teacher, flunked the class to spite her, and ruined that 4.0. That doesn’t mean you dont have the brain skills to survive college. Scoring high on the SAT can show off your smarts to the college admissions team when your GPA doesn’t. And yes, although admissions committees take a look at you as a whole person, not just at your SAT score, it  is  one of the pieces that makes up the picture of you. You want it to be good.   Your Scores Follow You Around I’m not kidding. When you apply for your first entry-level job, your SAT scores (if theyre good enough) are going to be on your resume, because truthfully, your pizza delivery gig can’t showcase your reasoning ability like a 90th percentile on the SAT can. You wont have a lot of job experience right off the bat. Take the SAT to prove to your first future employer that you have the smarts to be successful at your job, even if intelligence is NOT really one of the things the SAT predicts or measures.   Here are the Top SAT Registration Questions to get you started on your SAT journey. Good luck!

Sunday, November 3, 2019

Assighment Essay Example | Topics and Well Written Essays - 750 words

Assighment - Essay Example Discussion Definition of Diversity Diversity is described as the characteristics and talents of an individual that distinguishes him from other human beings. Moreover, an individual might also be distinguished from others on the basis of education, religions, caste, creed, race, culture, age, behavior, nationality, status and living style. Although diversity is present everywhere, still we all believe to live within a single big umbrella, called UNITY. Keeping this concept in mind, now a day’s the effects of diversity is fading slowing and gradually from the workplaces of the entire globe. Effects of Diversity, while discussion over ‘Female Identity’ in the organization At the time of discussion in a debate session over the topic of female identification within the organization, varied types of ideas and views came into focus. Numerous senior as well as junior members of the organization presented varied types of negative statements or opinions regarding the progr ess or development of the female community. According to them, progress of female segment is just waste of time and money as ultimately they need to devote their time for the development of the family members. ... so they need to be present within the interiors of the residence and the females might also be looked after by a male member of the family so that they remain free from any type of troubles. Therefore, female progress or identification is just a nightmare that might never become successful. After hearing such types of negative and pessimistic statements, it seemed extremely disturbing and distressing to me along with many other group members and so we all presented the positive sides of female progress. In this age, males and females are uniform in all sense, i.e. in terms of education, experience, knowledge and outlook. Moreover, an organization might surely present the opportunity for the female members of the society to get recruited so as to enhance their identity in a male-dominated nation or state. Only then the females might present their talents, knowledge, ideas, information and facts in front of numerous male members. This might act as a weapon to reduce the impacts of dome stic as well as corporate violence over the females thereby amplifying reputation and image in the market among others. Along with this, it might also amplify the status and popularity of the females within a society among the male members and within a corporate business world. Thus, such type of multicultural organization might prove effective in tackling varied type of situational challenges (Thyer, 345-378). Therefore, after completion of the ideas and statements of our group members, all other pessimistic individual changed their opinion, regarding this topic. All of them stated that female progress or identification is extremely essential in this age of extensive crimes and violence. Hence, the concluding statement filled our hearts with extreme contentment and happiness. Conclusion

Friday, November 1, 2019

Casestudy Coursework Example | Topics and Well Written Essays - 2000 words

Casestudy - Coursework Example The English Law of contract is clear on the fact that any agreement that is enforceable in a court of law is considered a contract. Offer and acceptance are some of the most important features of a contract (Collins, 2003). In this particular case, one party makes an offer for a certain arrangement, and the other party accepts the terms of the arrangement. Neither offer nor acceptance has to be made through writing or through making oral statements. This type of contract is referred to as an implied contract in which certain terms are not expressed or explained in words (National Archives, 2010). This seems to be the kind of agreement that Eddie had with Adele. Once he ordered for his piglets, Adele expected him to accept and pay for the services rendered. Adele has every right to demand for compensation from Eddie, who had made it clear in his communication that he would get the piglets for Eddie. In the Smith v. Hughes 1871 LR 6 QB 597 case, one cannot go against a contract at will (Young, 2010). Before Eddie met his second supplier, he had intended to honour his agreement with Adele because it was a business agreement. However, just because he found a cheap alternative, he disregarded his earlier agreement with Adele. ... ad already agreed to buy them from someone else can be considered to be a breach of contract and Eddie might be required by a court of law to pay Adele in damages. Adele had spent a lot of money getting the piglets and she had already sent the driver on the way to Eddie’s shop to drop the order, but she had to cancel at the last minute after she got the call from Eddie. The lack of timely communication in this case further complicates matters for both parties, because each one of them was assuming the other was acting in a certain way. In Merritt v. Merritt 1970 1 WLR 121, the courts regarded Mr. and Mrs. Merritt to have entered an agreement with the intention of creating legal requirements (Young, 2010). When Eddie was requesting for the piglets from Adele, he knew that he wanted to agree to the terms that Adele would set. In Brogden v Metropolitan Railway Company 1877 2 AC 666, the company never wrote to Brogdan formalizing their business arrangement. However, for two years, Metropolitan had conducted itself in a manner that showed that the business arrangement was formal and Brogdan was bound to honour the agreement (Poole, 2006). This means that if Eddie and Adele had been conducting business together for a long time, then any agreement they made in the course of business would have been considered binding for both of them. Edie has argued that it was his right to make an agreement with whomever he pleased, therefore, he does not consider to be indebted to Adele for failing to honour his part of the agreement. However, Adele may have a strong case if the courts decide that the agreement is enforceable. In Hillas & Co Ltd v Arcos Ltd 1932 UKHL 2, the House of Lords ruled that the terms of the agreement were enforceable when consider dint he context of the previous

Wednesday, October 30, 2019

Time value of money Research Paper Example | Topics and Well Written Essays - 1250 words

Time value of money - Research Paper Example gger amount in the days to come.  The renowned fact that money possesses a time value implies that time value of that money must be put into account when making decisions to do with finance.   This is done by restating values of money through time with what is called Calculations of Time Value of Money.   These calculations are applied so as to shift monetary unit values of through the given time period.   The calculations can be used to state future monetary flows in present value terms and also to restate today’s value amounts into future monetary values. These calculations are by far the most powerful tool that is available for making business and financial decisions. These values may be used to restate cash flows in such a way as to make them comparable in the process of making financial decisions. The present value of money puts into account that fact that cash always loses value over time due to inflation as well as opportunity cost. The reason the topic of prese nt value of money is very important in finance is because its calculation forms a basis for all decisions that managers make. Calculation of present values is very important in making many financial decisions that face all individuals and managers in various types of firms.   This procedure allows many financial computations in relation to the interest earning, returns upon investments gains, capital budgeting processes of decision, predicaments relating loan, insurance programming predicaments,  and many other business asset buying or decisions in relation investment.   These computations also grant the basis for part of the most commonly used valuation models as well as concepts applied in today’s finance.   Failure to discount makes ventures that yield returns in the future appear to be more valuable than they really are.(Rosen, H.S 2005 pp. 241)Through calculating the net present value, firms are able to make accurate estimates on the returns to expect from variou s investments they choose to undertake. This is through calculating returns on investments. Firms are also in a better position to make reasonable and accurate budgets since they are under no illusion about their actual present or future monetary value. The net present value is also very important in dealing with loans related issues that may arise. The finance manager of a company will be in a position to know the amount of loan that the firm can afford to repay comfortably. This is very important because the company will avoid having too large loans which may be difficult to repay and thus it will remain financially stable. Finally, calculation of net present value is very useful in solving insurance programming problems of a company. Question 2 Future Value(FV) = Present Value(PV) ?( 1 + Interest Rate(R) )T , where T is the number of periods or years a) Present value = $ 15,000, Interest Rate = 7%, Time = 5years Therefore,Future Value = 15,000 ? (1 + 0.07)5 = $21,038.28 b) Presen t value = $ 19,500,Interest Rate = 4%,time = 3years Future Value = 19,500?(1+0.04)3 = $ 21,934.8 c) Present value = $

Sunday, October 27, 2019

Marketing Strategy For Daily Telegraph Marketing Essay

Marketing Strategy For Daily Telegraph Marketing Essay Each company must find the game plane for long term survival and growth that makes the most sense given its specific situation, opportunities, objectives and resources. It is important to understand the overall companies strategic planning to understand the marketing strategy. Strategic planning usually sets the rest of the company planning. It is the mix and match of companys objectives, goals and capabilities. In the recent days effective marketing strategy are equally important for newspaper industries. Generally news paper tells about other business marketing but the marketing strategy for the newspaper are never been discussed. (Peter J P Olson 2004). With the changing of Global Business environment, the marketing strategy of news paper is changing. In this particular paper the researcher will demonstrate the marketing strategy for one of the UKs leading news paper Daily Telegraph. The Daily Telegraph is one of the famous and effective daily morning newspaper distributed throughout the United Kingdom and internationally. It was first founded in June 1855 by Colonel Arthur B. Sleigh. It is the only remaining major newspaper in UK. It is now owned by David and Fredrick Barclay, and it is the ninth largest newspaper in UK. In the recent days Daily Telegraph, has become one of the successful newspaper not just in UK market also in International market. In January 2009, the Telegraph was the highest selling newspaper, with average daily circulation of 842,912. The daily telegraph has a significant influence in British Politics. The significant number of readers shows that Daily Telegraph is popular in the newspaper market. Effective marketing strategy leads them to this successful condition. As like other business, newspaper business has a marketing strategy, which they follow to compete with the market. For the purpose of this particular paper, the researcher constitutes several of factors that might influence the marketing strategy for Daily Telegraph. The researcher will start with discussing about the objectives of daily Telegraph, researcher then discuss about business environment that might influence Daily Telegraphs marketing strategy. The researcher also demonstrate the factor involve in 7 Ps. The researcher also constitute situation of Daily Telegraph in global market. Marketing Objective for Daily Telegraph: Informing: Objectives should provide with the information about functional and psychological needs that the services satisfies. It is very important especially for new product. In the case of Daily telegraph they just need to set their communication objectives as to inform audience in more sophisticated way because they already know the needs of their potential buyer. Persuading: Objective should set to persuades consumer to move towards some action or attitude. It should be appropriate for competitive growth products. The Daily telegraph is a growing business in a competitive market. Reminding: In the objectives companies initiate a communication approach that reminds that the product or services is still available. As a existing company Daily Telegraph will set their marketing communication objectives in reminding that the services are still available for them. Marketing Strategy for Daily Telegraph: Before go the marketing strategy for Daily Telegraph the leading news paper in the UK, we need to understand the concept of marketing strategy. Marketing strategy is a marketing process and a marketing method which justify and focuses an organizations energies and resources on a course of action (Christopher M, Payne A Ballantgne D 2002). Marketing strategy eventually can lead to increased sales and dominance of a targeted market niche. A marketing strategy consists several of elements such as product development, promotion, distribution, pricing, relationship management and other elements. It help in identifies the firms marketing objectives as well as organizational objectives and goals. It also explains how they can be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Business Environment for telegraph: It is very important to consider the business environment for any organization before established a marketing strategy. Studying the external and internal environment which influence organizations overall business strategy including marketing strategy. As different organization work in different industries and business environment, it is important to find out appropriate business environment for them. UK news paper market is very competitive. So it is important for Telegraph to consider the business environment first, before concentrating towards their consumer. There is several of factor need to be considered to evaluate the environmental issues for newspaper Daily Telegraph. There are two different business environments, one is internal and other is external. To measure those issues, organization needs to use several of marketing model and theory. SWOT and PESTEL is important model in this regard. SWOT Analysis for Daily Telegraph: SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT provides convenient headings under which to study an organization in its environmental setting and may provide a basis for decision making and problem-solving (Mullins J L 2005). Internal Environment: Strengths: Strengths are those positive aspects or distinctive attributes or competencies which provide a significant market advantage or upon which the organization can build for example, through the pursuit of diversification (Mullins J L 2005). Strength is the measurer of internal business environment for any organization. As far as Telegraph is concern, is has got the competency because it has been working as an influential in this particular industries for the past several of decades. Because of its strong work ethic, internal business environment are in favor of it which put it in a competitive advantage situation. Weakness: Weakness is those negative aspects or deficiencies in the present competencies or resources of organization or its image or reputation, which limits its effectiveness and which needs to be corrected or need action taken to minimize their effects (Mullins J L 2005). Every organization has some negative aspect, so do Telegraph has some. It has some political influence which sometime work as negative business environment for Telegraph. Different political views some time reflects on it writing and information. External Environment: Opportunities: Opportunities are favorable conditions and usually arise from the nature of changes in the external environment (Mullins J L 2005). As far as Telegraph is concern it has got the potential which work as its opportunity towards the newspaper market. So considering the external business environment Telegraph is in competitive position. As the researcher mentioned that in January 2009 it has been selected as one of the highest selling newspaper, it reflects the external environment is in its favor and it in fact an opportunity for Telegraph. Threats: Threats are the converse of opportunity and refer to unfavorable situation which arise from external developments likely to endanger the operations and effectiveness of the organization. It includes political and economical, new product by competition and other external factor. Same as the opportunity we have to assume that some external factor of Daily Telegraph has became a threats for him. Because of its traditional working patterns, it will face some threats from outside market because there are some developments of new ideas in these particular industries. PESTEL Analysis: PESTELstands for Political, Economic, Social, Technical, Environment and Legislative. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization.PEST analysis is also know as a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations Kotler (1998). Political factor: Political factor includes Government, tax, trade barriers, and infrastructure. Considering Political situation in UK, Daily Telegraph has been influenced by it for last several of decades. It is known to every one that, daily Telegraph indirectly a conservative party newspaper and 65% of its reader is conservative party supporter. Its make a great deal of impact on its marketing strategy. It is am external business environment which not just influence its marketing decision but also the overall business strategy as well. Economic factor: Economic factor are the most important for any organization towards its growth. These include interest rates, taxation changes, economic growth, inflation and exchange rates. In the recent days, economic crises are the major concern for UK and it hits the newspaper industries as well. Most of the business organization has to change their marketing strategy because of the economic factor which works as both internal and external business environment. Social Factor: Changes in social trends can impact on the demand for a firms services and the availability and willingness of individuals to work. UK has got multicultural environment. Considering the social factor Daily Telegraph should concentrate on planning for their marketing strategy. Generally every news paper has some responsibilities towards the society. So daily star should consider the social influence as well as social responsibilities towards its marketing strategy. Technological factor: New technologies create new services and new processes. Because of globalization technology are developing rapidly. The impact of technological development mostly effect on the media sector. Technological development increases the marketing opportunity for news paper industries. Legal: Legal factor put impact on companys legislation such as employment, competition and health safety. It is vary important for every company for their marketing strategy. Legal factor are important in media industries because it deals with very sensitive matter. As far as news paper is concern they have to consider the ethical and unethical, legal and illegal advertising. In UK every newspaper has to follow the EU law and trading policies including the marketing strategy. Environmental: Environmental factor influenced the level of pollution created by the product or service. News paper should take in to consideration of environmental issues and encourage general people regarding this. So the marketing strategy is influenced by the environmental factor for Daily Telegraph. Marketing Strategy and Marketing Mix: Marketing mix and marketing strategy has a positive relationship. As far as marketing strategy and marketing mix is concern, company has to consider several of factor such as product, price, place, promotion, people, process and physical evidence which is know as 7Ps. (Hawkins I, Roger D Best J 1998). Product: Product means the goods and services combined the company offer to the targeted consumer market. In the case of Daily Telegraph news paper is the product and every one is the consumer. Daily telegraph has to consider their product and service level to create an effective marketing strategy. Price: Price is the money that consumer pay for their consumption of goods and services. Daily telegraph has to consider the price for their goods and services they provide to the consumer in respect of marketing purpose. Place: Place includes the companies activities that make the product available to target consumers. Promotion: Promotion activities that communicate the merits of the product and persuade target customers to buy it. People: People are generally known as consumer who will buy the product and services. Process: Process is the marketing process that involve in promoting the product and services. It is one of the vital parts of marketing strategy. Physical Evidence: Physical evidence consist the physical existence of the product and services. Marketing Communication Tools Integrated marketing communication refers to the management and control of all marketing communication; in fact it is the implicated level of marketing communication which is a part of marketing strategy. The strategic analysis, choice and control of all elements of marketing communications that efficiently, economically and effectively influence transaction an organization and its consumer (Smith P, Berry C Pulford 1997, 1999). Conclusion: During the analysis of different field of marketing strategy the researcher found several of ideas that could be implemented in Daily Telegraph marketing strategic process. Because of the recent changing global business environment, it is vital for Daily Telegraph to take appropriate initiative to build a relationship with the existing customer and also to focus on creating new customers. As recent days corporate responsibilities are a key issue in terms of ethical marketing communication process, Daily Telegraph should follow the truthful and sensible marketing communication concept but in new approach which refers to the integrated communication tools. Daily Telegraph should take in to consideration of buyer behavior seriously because of changing environment. Reference Cited: Christopher M, Payne A Ballantgne D (2002); Relationship Marketing: Creating Stockholders Values; 2nd rev edition; A Butterworth-Heinemann. Peter J P Olson (2004) Consumer Behavior : Series in Marketing, McGrew Hill Irwin Simons, J. A., Irwin, D. B., Drinnien, B. A. (1987). Psychology: The search for understanding. New York, West Publishing. Smith P, Berry C Pulford A (1997, 1999) Strategic Marketing Communication, Kogan Page Limited, USA Mullins J L (2005), Marketing Strategy; Ney York, McGraw Hill. Hawkins I, Roger D Best J (1998) Consumer Behavior: Building Marketing Strategy, 7th Edition, Mc Grow Hill, Boston.